The Market Leading Go-To Distributor for Clothing
Authorised B2B wholesale clothing distributor with the largest stock holding and sustainable range across Europe. Official supplier of Nike, UA, adidas & more. Ralawise are the ultimate one-stop shop holding over 5 million items in stock, 3500+ products and over 100 brands.
- Campaign Brand Identity
- Brand Guidelines
- Art Direction
- Photo retouch
- Animation
- Campaigns
- Marketing Collateral (Print & Digital / Social assets)
- Exhibition Design
Branding to Marketing
Darke Creative have creatively helped produce powerful marketing toolkits including, branding, digital content, images, web integrations, and a full calendar of seasonal campaigns and events.
Ralawise Campaigns
Darke creative have worked closely with Ralawise on some of their most significant promotional campaigns, helping to bring key product lines to market with style and strategic vision.
Our comprehensive campaign work has included:
The 24/25 and 25/26 Autumn/Winter Outerwear Campaigns
The Tees & Polos Campaign
The Hoodies & Sweats Campaign
For each campaign, our role has been to develop a complete and compelling narrative, ensuring a cohesive look and feel across all customer touchpoints. This work has encompassed every stage of the creative process:
Campaign Branding: Defining the unique visual identity and tone for each seasonal collection or category focus.
Asset Creation: Developing all necessary digital and print materials, from web banners to catalogue elements.
Photoshoot Art Direction: Guiding the photography to capture the product and mood that aligns perfectly with the campaign’s brand strategy.
Photoshop & Animation: Utilizing detailed post-production techniques, including photo retouching and dynamic animation, to elevate the visual appeal and engagement of the final assets.
This continuous stream of work underscores the power of a consistent, creative partnership in the fast-paced world of apparel distribution. We look forward to continuing to help Ralawise showcase their product excellence through compelling design and captivating campaigns.
The EDGE Initiative
The EDGE initiative by Ralawise, was a bold new concept and brand brought to life through the creative vision of Darke Creative.
Since the initial brand name generation and brand design, our focus shifted to the crucial next phase: developing and executing a comprehensive marketing campaign to effectively promote this initiative to Ralawise’s customer base.
This has been a multifaceted effort, ensuring that the EDGE concept is presented clearly, professionally, and engagingly across all digital touchpoints. Our work has encompassed several key areas:
Photo Editing: Carefully refining and preparing all visual assets to maintain the high standard of the new brand identity.
Landing Page Design: Creating a dedicated, user-friendly landing page that serves as the central hub for the initiative, explaining the value of EDGE and driving conversions.
Email Marketing Development: Designing and crafting a series of cohesive marketing emails to introduce, inform, and engage customers about the benefits and features of the EDGE initiative directly in their inbox.
The sustained effort in these areas is designed to ensure the Ralawise EDGE initiative not only launched with impact but continues to gain traction and deliver value to their customers.
