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Fractional Design That Drives Growth

The Right Design Talent, Right When You Need It

Access senior-level creative brand and design expertise – without the full-time overheads. Perfect for startups, scale-ups, and teams needing focused expertise on a flexible, fractional basis.

QUICKER than recruiting full-time staff or finding freelancers
FLEXIBLE use us as and when you need us
COST EFFECTIVE only pay for the work you need

What is a Fractional Design Service?

You need to expand your marketing department or hire a creative director, but you don’t have the budget, the sustained workload, or the need for a £50k+ annual salary commitment (plus benefits and overheads).

A fractional design agency gives you access to senior-level creative director and a team of creative designers, expert in building brand strategies, marketing campaigns, websites and more – for a set number of hours or days per month. You get the perfect balance of creativity and strategic value of a full-time leader, with the agility and financial efficiency of a contractor.

How We Help You Grow

Core Services and Expertise

We don’t just “do design”—we integrate with your team to drive results.

As a team we can immediately step in to help with:

Brand Design

Build a cohesive, high-impact visual identity that stands out.

  • Logos, Colour Palettes, Typography Systems
  • Brand Guidelines and Templates
  • Digital and Print Assets

Brand Strategy

Define what your brand stands for — and make sure everyone knows it.

  • Brand positioning and messaging frameworks
  • Tone of voice and storytelling development
  • Brand Name and Strapline generation

Marketing Campaigns

Turn strategy into action with campaigns that connect and convert.

  • Creative direction and concept development
  • Campaign design and rollout across channels
  • Launch toolkits for internal and external teams

Packaging Design

Shape perception through packaging that grabs attention.

  • Product and label design
  • Structural packaging concepts and mockups
  • Retail-ready design systems and shelf testing visuals

Websites & Digital Experience

Bring your brand to life online with clarity and craft.

  • Website design and UX/UI development
  • Landing pages and campaign microsites
  • Ongoing content and design support

Photoshop & Visual Production

Pixel-perfect visuals for brands that care about detail.

  • Photo editing, compositing and retouching
  • Creative image generation
  • Visual mockups and marketing assets

Why Choose Fractional?

The Darke Creative Difference

FEATURE

Full-Time Hire

Freelancer

Cost

Flexible & Predictable Monthly Rate

High (Salary, Benefits, Tax)

Low (Per-project or Hourly Rate)

Speed

Start Driving Value in Days

1-2 Month Hiring Process plus on-boarding

1-2 days depending on their workload

Expertise

Access to our full team

Limited to One Person’s Skills

Limited to One Person’s Skills

Commitment

Month-to-Month Flexibility

Long-Term / High Risk

Depends on their other commitments

Why Choose Fractional?

The Darke Creative Difference

Flexible & Predictable Monthly Rate

Start Driving Value in Days

Access to our full team

Month-to-Month Flexibility

Full-Time Hire

High (Salary, Benefits, Tax)

1-2 Month Hiring Process plus on-boarding

Limited to One Person’s Skills

Long-Term / High Risk

Freelancer

Low (Per-project or Hourly Rate)

1-2 days depending on their workload

Limited to One Person’s Skills

Depends on their other commitments

Our Talent

We are a team of talented, senior and creative designers who have the expertise in delivering effective design and marketing activities across number of sectors. We work with a broad range of clients right across the globe from start-ups & SME’s right through to FTSE 100 companies. When you hire us, you hire proven professionals, who are strategically creative, design powerful, tactically effective work, and above all, great fun to deal with.

We have expertise in delivering effective design and marketing activities for clients across the following sectors:

  • Financial
  • Information Technology
  • Retail
  • Hospitality & Leisure
  • Property Development
  • Health & Beauty
  • Medical Markets
  • From B2B to B2C

Flexible Pricing Package

from £300per Day*

What's Included...

  • Creative ideas, (2/3 concept routes), visuals, design development, PDF presentation/s.
  • Access to Creative Director & 2 Designers.
  • up to 3 rounds of revisions. Further revisions will be estimated as necessary.
  • Royalty Free Imagery if required.
  • Media storage.
Day Rate
£480per day

Invoices payable on receipt or as agreed. All prices are Ex VAT.

3 Day Rate
£400Save 16%

Invoices payable on receipt or as agreed. All prices are Ex VAT.

5 Day Rate
£350Save 27%

Invoices payable on receipt or as agreed. All prices are Ex VAT.

8 Days+ Rate
£300Save 37.5%

Invoices payable on receipt or as agreed. All prices are Ex VAT.

Ready to Elevate Your Business?

A Creative Partnership. Scalable Commitment

We would love to get to know you, your business and goals you want to achieve.

1

Friendly Chat

A quick, friendly, 15-30minute chat to discuss your current challenges and desired outcomes.

2

The Proposal

We will send you a tailored plan outlining the scope of work and a clear timetable.

3

The Fun Begins

Once everyone is happy with the proposal we'll get to work!