Business Wide Rebrand
Crest Medical Group, is a market-leading supplier and manufacturer of high-quality first aid supplies, occupational health products, and Personal Protective Equipment – PPE. The group holds a Royale Warrant and supplies the NHS.
Darke Creative was commissioned to execute a comprehensive rebrand for the established Crest Medical Group and its numerous divisions to unify their market presence, modernise their identity, and set clear visual standards across all product lines and corporate communications.
- Brand Identity
- Brand Guidelines / Brand Family
- Brand Development & Brand Names
- Product Development & Packaging
- Product Catalogues & Cross Channel Marketing Material
- Website Design
- Exhibition Design
- Sustainability & ESG
Corporate and Divisional Branding
We developed a cohesive new look and style for the parent company and its key business divisions and brands, ensuring each maintained its equity while integrating into the larger group identity.
Divisions included:
Holdings, Logistics, Innovations, Pharma, Hospitals and Healthcare.
The Crest Brands
The brands under crest Medical cover a wide range of first aid, occupational health, and PPE specialties. As well as creating a unified look for the parent company, we had to respect the individual equity and heritage of each brand, including the specific requirements for Wallace Cameron due to its Royal Warrant.
Brands included:
Wallace Cameron (including adherence to Royal Warrant standards), Firstaid Warehouse, McKinnon Medical, Bluedot, Biosafe, Irripod, Stericlens, Primeguard.
BROCHURE & LEAFLETS
A significant component of the support Darke Creative provided to Crest Medical involved developing comprehensive printed and digital collateral, including brochures and leaflets.
CREST ESG REPORT
As companies increasingly need an Environmental, Social, and Governance (ESG) report to maintain trust and demonstrate long-term value to a growing number of stakeholders, Darke Creative were tasked with producing one for Crest Medical. The ESG details their commitment to sustainability, which includes achieving Carbon Neutral status, launching a sustainable First Aid Kit, and earning a Gold EcoVadis score.
PACKAGING & LABEL DESIGN
Crest Medical manufactures a wide range of products, and during our collaboration, Darke Creative designed the packaging for many of them. Our work encompassed first aid kit labels, medical wipes, bio-hazard clean-up kits, and numerous other essential medical products.
