Get Your Retail On in 2026
Get Ready to Groove! The Retail Technology Show 2026 is Going DISCO! Darke Creative is thrilled to announce we’ve teamed up once again with The Retail Technology Show (RTS) team to help craft the look and feel for the 2026 show theme.
After working on several exciting concepts, the clear winner was DISCO!
Why disco? Because it’s a fun, energetic, and engaging theme that perfectly aligns with the vibrant RTS brand. Darke Creative went to work on injecting some serious groove into the biggest retail tech event of the year.
- Brand Identity
- Marketing Material
- Asset Creation
- Animation
Creating the Vibe!!
To develop the Disco them, the RTS team wanted a neon disco vibe, ditching the Austin Powers fancy dress for something sleek and electric. So, we zipped up our disco boots and got straight to work! The magic started with the color palette. Building on the core RTS red and purple, we injected some serious energy with a disco pink, peach, orange, and sky blue. Once the colors were singing, we sourced the perfect glitter ball imagery to fit the scheme and designed a host of other electrifying elements. The result? A theme that’s pure Saturday night fever!
