Specialist Tiling Supplies
STS Ltd, is a family-run business who have achieved over three decades of success providing the tiling and flooring trade with the best available products. Darke Creative were brought in to help develop the STS brand identity and that of it’s sub brands, NoMorePly, Nütile and STS Construction board.
- Brand Identity
- Marketing Material
BRAND GUIDELINE DEVELOPMENT
A key part of what Darke Creative did was to develop the groups brand guidelines, bringing together a cohesive look and feel across the group. This included the development of the colour palette and chevron graphic device.
Culture Handbook and Customer Welcome Pack
After developing the brand identity, Darke Creative was tasked with creating two distinct booklets to communicate the group’s core values to both new employees and new customers.
The first, the Culture Handbook, is an internal document for new hires. It outlines the company’s values, ethos, strategy, and “Gold Standard” for customer experience. The second, the Customer Welcome Pack, is designed to introduce new clients to STS and provide an overview of the services they offer.
Brochure and Presentation Box
To help STS with promoting their NoMorePly brand with Travis Perkins, STS approached us to create a booklet and presentation box that was to be sent to key sales people within Travis Perkins. We visualised and help from our printers produced a paper covered box, with magnetic fastening to hold a hardback book, pen and chocolate. The finished piece had to be high quality so the decision was made to also add spot UV to give it a touch of class.
