Merger & Acquisition Professionals
Darke Creative helped AIP Investment Group with a new brand identity for the group and its Pluxa sub brands. AIP help match investors with the right opportunities and importantly, businesses with the right investors. The AIP Group sub brands included PLUXA Property, PLUXA Stays, PLUXA Investments, PLUXA Knowledge and PLUXA Partners.
WHAT WE DID
- Brand Identity
- Marketing Material
A NEW NAME AND LOOK
Darke Creative proposed a new name and an updated modern identity with a unifying look and colour palette to work across the group brands.
The Pluxa Brands
To develop a brand set for PLUXA we used the X as the key graphical device as part of the typographical style. The colours chosen for each of the PLUXA brands, had been carefully considered to work with gold and to be harmonious together.
