
For Those Who Hate the Bookies
Starting out in 2008 Sam Stoffel discovered match betting, a way that he could earn extra money tax-free. So he started Profit Accumulator, a way to help other people earn extra cash through match betting. Over the next 8 years Profit Accumulator became the market leader in match betting with an ever growing match betting community.
At this point, Sam saw that in order to go further and help even more people, especially at a time when so many seriously needed it – a significant change was needed – including the business name. This is where Darke Creative became involved.
Darke Creative came up with a number of new names and Outplayed was chosen as the clear winner and Profit Accumulator was rebranded as Outplayed.com. As Matched Bettors don’t just beat the bookies, they totally outplay them.
- Brand Name Creation
- Brand Identity
New Name and a Whole New Look
Along with name creation, Darke Creative designed and developed a brand new identity, colour palette and marketing system.

